NEW FOOTBALL (SOCCER) MARKETING: THE SAVIOUR OF THE GAME - THE SERGIO RAMOS CASE

One of the main “Marketing tools” & reasons for the spectacular rise inFootball Club Finances & “Cash Flows” is the female & gay target.Traditionally until the last 80s & early 90s the Sport was seen & dominatedby the heterosexual male segment of the market. Many Business “SocialEngineers” saw the potential in increasing their market share & incomes ifthey managed to shift the focus & profile